The Path to Purchase Guide

Every successful entrepreneur is clear about how their business turns leads into clients. Discover your Path to Purchase and get the exact pipeline that fits your business.

• What a Path to Purchase is — the measurable sequence of steps that shows how leads become clients, turning an informal way of selling into a visible, teachable, measurable system.
• The 3 layers — the Revenue Spine (your sales mechanism at a glance), the Conversion Runway (what must happen, step by step) and the Opportunity Pipeline (the stages your CRM needs).
• 24 proven pipelines — from Pre-Sold Appointments and free trials to demos, proposals, VSLs, workshops, challenges and launches — each mapped across all three layers, ready to use.
• What to measure — the Path to Purchase numbers, pipeline-efficiency percentages and CAC that reveal whether your whole system is improving, plus the 4 opportunity statuses every pipeline uses.

Written by Gabriel Ryan